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The One Page Marketing Plan’s Back-of-Book Description
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
I was provided with a free copy of The 1-Page Marketing Plan in exchange for my honest review. I might not have picked this up otherwise, and I honestly expected it to be a stiff, boring read on business and strategic planning that I would have to suffer through.
Boy was I wrong! You guys – this book was so fun to read. And really, really interesting!
Normally when I read a book, I make small marks with a pencil near the quotes I like and then dog-ear the page (I know, the horror!) so I can quickly find that quote later. But in this book, I was making so many marks, folding so many corners, that finally I grabbed a highlighter and just went for it! This truly felt like a mini-course on marketing and I wanted to make sure I soaked up all the information I could.
Don’t let the title fool you, there is more to this than just a marketing plan! It talks about the importance of marketing in the first place, how to get specific about your goals, and lays out how easy success can be for you, if you just apply the information.
And yes – this book was written for small business owners or entrepreneurs thinking of starting a business. However, I myself am not a small business owner, yet I found it had really useful information to know simply because marketing and advertising interest me.
The author is Australian, but the book reads without any noticeable cultural differences. I’m positive it can be understood and enjoyed internationally (although I am of course speaking as a person who lives and works in the United States).
He begins the book by talking about the value in and rewards of starting your own business and then jumps into how marketing is the key to finding success. He then breaks up the information into 3 parts; the ‘before’ phase, the ‘during’ phase, and the ‘after’ phase of getting clients. Within each phase, he includes three main steps and goes into depth about why they’re important how to make them work for your business type.
This breakdown is also the basic layout of the simple, one-page plan that this book teaches you to fill out and implement for your specific business. Once you purchase the book, you’re given a web address to go download your free template, so that you can fill out your plan while you read the book.
Aside from the plan, here’s a few things you can expect to learn from The 1-Page Marketing Plan
– Do you have a business or are you the business
– Random acts of marketing are killing your business
– What is a marketing plan and why do you need one?
– Who is your ideal customer / target market
– A marketing plan that you can customize for your business and your goals
– Why most small businesses fail
Favorite Quotes From The 1-Page Marketing Plan
Like I mentioned – I took a highlighter to this book and went to town! There were so many good nuggets of information I couldn’t possibly include them all here.
“Marketing is the strategy you use for getting your ideal target market to know you, like you, and trust you enough to become a customer.”
“Business is a team sport, one in which you’re never going to win on your own.”
“You have a limited amount of money. If you focus too broadly, your marketing message will become diluted and weak.”
“Unless you belong to your target market, then a large part of your initial marketing efforts should be directed at in-depth research, interviews and careful study of your target market.”
“Entrepreneur: someone who solves people’s problems at a profit.”
“No one knows how good your products or services are until after the sale. Before they buy, they only know how good your marketing is.”
If it isn’t obvious already, I loved this non-fiction business book. 5 out of 5 stars. I know business related books aren’t everyone’s cup of tea, but if you are an entrepreneur you definitely need The 1-Page Marketing Plan. Think of it as a 225-page user’s manual to planing the success of your career.
I would also recommend it for anyone considering a career in marketing because it lays out the necessity of it, and the basics of what to keep in mind.
If none of these things apply to you, and you’re still reading this, then consider gifting it to the business owners or entrepreneurs in your life! I’m telling you – this book is gold.
Thank you so much for reading this book review – Be sure to share it with anyone who could benefit from some new business knowledge.
Consider pinning one of these great quotes from the book to your business board on Pinterest.